The Psychology of Selling
IN THIS SUMMARY
Every day, everyone, everywhere, sells something, be it a product, a service, or an idea. Not only does an individual’s ability to sell help them to achieve substantial income, it can also provide them with lifelong job security. In The Psychology of Selling, author Brian Tracy contends that by learning, understanding, and practicing the psychology behind selling, individuals can achieve success at whatever they sell, whenever they sell. In his easy-to-understand book, Tracy takes individuals from where they are today to where they want to go in the future.