Protecting the Brand

Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of trademarks. In fact, many lawyers cannot even distinguish between the familiar ⓒ and ® markings. Protecting the Brand sorts out trademark law in a simple and descriptive manner. Aspirin, Cornflakes, Dry Ice, Brassiere, Zipper - these are just a few of the names once recognized as brands that have lost their exclusivity due to owner misuse and ignorance of trademark law protection. Protecting the Brand dissects such disasters and offers information on how these losses could have been prevented. Written in an easy-to-comprehend manner, Protecting the Brand gets to the heart of the matter, explaining in practical terms the complex minefield that is trademark law. Throughout the book important trademark rules are explained and each is illustrated with a brief case study of a court ruling demonstrating the consequences of misuse.