The Profit Zone
IN THIS SUMMARY
The Profit Zone is the arena of a company's economic activity where sustained high profit happens. Although every company pursues profit, few understand that going after market share and growth is not the answer. The Profit Zone answers the question of why and how some companies create sustained, superior profits over the long term while others languish in no-profit-zone arenas. The authors present 22 proven profit models (business designs) that 12 highly successful companies and executives (the "Reinventors") have used to create sustainable performance across business, product, and technology cycles, creating over $700 billion in market value for their shareholders. And, it provides a practical toolkit - "The Profit Zone Handbook" - to help executives and managers (in any company), responsible for formulating business strategy systematically, apply these ideas.