ProActive Selling

ProActive Selling

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Miller, William AMACOM, 2012 Audio summary available
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IN THIS SUMMARY

Selling is something that elicits mixed emotions. Some people take to it naturally and others continually struggle to get it right. In this second edition of ProActive Selling, William “Skip” Miller revisits the tools that have served thousands of salespeople well, offering an approach to selling that describes what is going on in the buyer’s mind and demonstrates how salespeople can use that information proactively for sales success. ProActive salespeople learn how to use the right tool at the right time in order to sell more effectively every time they engage with a potential customer. The key is being in control of the sales process.