Primed to Perform

Primed to Perform

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Doshi, Neel | McGregor, Lindsay HarperCollins Publishers, 2015 Audio summary available
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IN THIS SUMMARY

Culture is a significant source of competitive advantage for companies. However, many organizations are unsure how to create authentic, high-performing cultures. In Primed to Perform, Neel Doshi and Lindsay McGregor uncover the science behind building a great culture. They reveal thetotal motivation (ToMo) factor for assessing organizational cultures, and then provide culture-building tools that build on the ToMo concept.