The Primary Care–Market Share Connection

In The Primary Care-Market Share Connection, author Marc D. Halley discusses how many healthcare-related companies have a difficult time creating business models that are both sustainable and competitive. Rather than solely focusing on the medical needs and wants of the patient, they should be focusing on the full needs and wants of the patient as a customer, and to do so they need to look at the medical services supply and demand chain. Members within the chain should refer their patients to other chain members to keep business within the group and to ensure that they are meeting all of their patients’ needs, wants, and priorities.