Pricing for Profit

Pricing for Profit

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Furtwengler, Dale AMACOM, 2010 Audio summary available
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IN THIS SUMMARY

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value. Customers, for their part, cannot decide the relative value of various offerings other than by price. Dale Furtwengler, CPA, has learned to quantify all sorts of things, value included. His book Pricing for Profit provides tools from simple mathematical formulae to buyer/seller psychology, to sales scripts, which can empower anyone to quantify, communicate, and sell value.