Power Stories

Power Stories

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Khoo, Valerie John Wiley & Sons Australia, Ltd., 2013 Audio summary available
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IN THIS SUMMARY

In a culture flush with social media sound bites and email blasts, many business leaders and entrepreneurs have forgotten the most innate and powerful means of connecting with other people: telling stories. The power of storytelling lies in its ability to take data and analysis and distill it into a form that is easily understood, remembered, and shared. While data is important in building credibility and justifying decisions, its importance is often exaggerated. And, while data may convince people that something is true, a well-told story is what makes the data resonate with people’s emotions and drives them to action. In Power Stories, Valerie Khoo demonstrates how entrepreneurs can use this subtle and underutilized marketing tool to build an arsenal of eight power stories that can influence customers, attract loyal employees, promote media attention, persuade investors, and build an unforgettable brand.