The Power of Noticing

The Power of Noticing

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Bazerman, Max H. Simon & Schuster, Inc., 2014
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IN THIS SUMMARY

Major national calamities, economic crises, loss of lives, and bad business decisions often have one thing in common: the inability or predisposed disinclination to notice important key factors that put lives, businesses, or institutions in danger. In The Power of Noticing, Max Bazerman states that learning how to notice things others may overlook and harnessing the power of noticing in business, social, and personal situations increase a person’s value and effectiveness in all situations. In addition to noticing what is immediately obvious, what is not so obvious, and what may become obvious down the road, it is important to notice what is not happening in order to make well-informed decisions and take more effective actions.