The Power of Little Ideas

The Power of Little Ideas

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Robertson, David | Lineback, Kent Harvard Business School Publishing Corporation, 2017 Audio summary available
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IN THIS SUMMARY

Companies often see two paths to innovation: incrementally improving existing products or services or disrupting their markets with completely new offerings. While both of these approaches can be effective, a third possibility does exist. In The Power of Little Ideas, David Robertson and Kent Lineback discuss how many companies have innovated successfully by launching products and services that are complementary to their core offerings. They refer to this approach as the Third Way.