The Power in a Link

The Power in a Link

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Gowel, David John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

The Power in a Link by David Gowel describes the benefits of LinkedIn and makes a compelling case for why using it is essential for professionals and businesses. The book includes instructions for using LinkedIn’s software, managing existing relationships, and developing new relationships. Rather than presenting new ways to open doors and close deals, LinkedIn presents more efficient ways to network, recruit, and research prospective associates and clients. The Power in a Link focuses on LinkedIn’s free tools, but a few commercial tools for specific types of members are also discussed. These tools include LinkedIn Recruiter, a business-to-business product for human resource professionals, and LinkedIn for Salesforce, a similar product for salespeople that includes CRM software. It concludes with a link to free access to TAP for LinkedIn, web-based software that works with LinkedIn profiles and guides people through the strategies described in the book.