Play Bigger

Play Bigger

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Ramadan, Al | Peterson, Dave | Lochhead, Christopher | Maney, Kevin HarperCollins Publishers, 2016
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IN THIS SUMMARY

In today’s crowded marketplace, companies can no longer depend on innovative products and dynamic advertising to stand out. Instead, they must learn to design and dominate new categories of business. A step-by-step guide to the discipline of category design, Play Bigger by Al Ramadan, Dave Peterson, and Christopher Lochhead illustrates that companies can gain advantages over their competitors when they identify and fill voids, produce better versions of existing products, and create offerings that are new and different.