Platform Strategy

Platform Strategy

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Reillier, Laurie Claire | Reillier, Benoit Taylor & Francis Group, 2017
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IN THIS SUMMARY

For the past 20 years, platform businesses that match, connect, and enable transactions among buyers and sellers have been growing at a tremendous rate. These businesses continue to disrupt traditional businesses in almost every sector and redefine the rules of success. In Platform Strategy, Laure Claire Reillier and Benoit Reillier define the unique characteristics of these emerging businesses, how they operate, and how platform business leaders and traditional business leaders alike can harness their power to develop and scale innovative business models. Through this comprehensive guide, the authors offer solutions to address some of the unique challenges that platform businesses face as they ignite and scale platforms to critical mass and find success in this new way of doing business.