Pinfluence

Pinfluence

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Hayden, Beth John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

Social media has become a mainstream marketing tool must for any business that wants to succeed in today’s competitive environment. Pinterest, a social media tool centered on creating and sharing collections of digital images by “pinning” them to digital bulletin boards, is rapidly joining Facebook and Twitter as an essential avenue for reaching and appealing to customers. In Pinfluence, social media guru, blogger, and Pinterest expert Beth Hayden provides a step-by-step method for business professionals to engage customers and grow their businesses by leveraging the power of Pinterest.