Persuasive Copywriting

Persuasive Copywriting

Share

Maslen, Andy Kogan Page Limited, 2015 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

In Persuasive Copywriting, Andy Maslen shares his approach to writing great advertising copy. According to Maslen, the key is finding a way to connect with readers that makes them respond emotionally. Writers are encouraged to put themselves in the positions of their target audiences and take a new approach to their work that includes classical Greek thinking, creativity exercises, and innovative ideas about grammar and structure.