IN THIS SUMMARY
A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the ability to tap into all available company resources are all critical factors for success. In Perfect Selling, Linda Richardson presents a five step plan for success and suggests that nothing can have a greater impact on increasing sales results than improving what happens when a salesperson and customer are “in the moment” during the sales call. Throughout her book, she explores the five steps in great detail that will serve as a road map for all future sales calls.