Peak

Peak

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Conley, Chip Jossey-Bass, 2007 Audio summary available
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IN THIS SUMMARY

In the updated edition of Peak, Chip Conley presents a business lesson that is part memoir, part psychological manual, and part business guidebook. Taking his cues in business from the work of psychologist Abraham Maslow, Conley argues that any company can use Maslow’s Hierarchy of Needs pyramid model of psychology to build a stronger company. Using Maslow’s work as a jumping-off point, Conley explains how he used his own unique brand of pyramid principles to rejuvenate his hospitality corporation. The pyramids devised by Conley are helpful when it comes to dealing with employees, customers, and investors.