The Paradox Process

The Paradox Process

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Barrett, Derm Amacom, 1997
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IN THIS SUMMARY

On the surface, a paradox can appear to contradict common sense and logic. But in reality, it is inherently valid and sensible and has been used by innovators throughout history to uncover wellsprings of creativity and to achieve breakthrough inventions. Nonetheless, paradoxical thinking is a skill that anyone, even the most linear thinkers, can cultivate. The Paradox Principles is specifically designed for businesspeople to awaken them to the power of paradoxical thinking. Using a wealth of specific techniques, mind-training exercises, and case examples, Barrett opens the reader’s eyes to the possibilities of eminently creative new products and solutions for every industry and business.