Paid Attention

Paid Attention

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Yakob, Faris Kogan Page Limited, 2015 Audio summary available
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IN THIS SUMMARY

In Paid Attention, Faris Yakob relates how the age of digital media has completely rewritten the rules of advertising. Media-transmitted messages are no longer the sole purview of advertising agencies and big business. Today, anyone can publish content in a multitude of forms (e.g., Facebook, Vine, Twitter). Consumers are producing and being exposed to massive amounts of information, and advertisers need new tools to slice through the overload. Yakob presents practical ideas for engaging consumers in conversations that will bring widespread brand awareness and changed purchasing behavior.