Outsmart Your Instincts

Outsmart Your Instincts

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Hansen, Adam | Harrington, Edward | Storz, Beth Greenleaf Book Group Press, 2017 Audio summary available
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IN THIS SUMMARY

We all have cognitive biases, or unconscious ways of thinking about the world and other people that impact our decisions. The roots of many of these biases lay in human instincts that may not even hold true in today’s highly civilized society. In fact, many of these biases can seriously hinder the type of innovative thinking that’s required to improve our lives. In Outsmart Your Instincts, Adam Hansen, Edward Harrington, and Beth Storz look through the lens of the first three stages of innovation—opportunity identification, ideation, and concept development/testing—to examine eight common cognitive biases. The authors then offer tools and techniques for overcoming these roadblocks so individuals can develop new and more productive ways of thinking.