IN THIS SUMMARY
Companies that can outsmart the competition know who they are, where they want to be, and how to get there. They are constantly seeking new ways to be distinctive and competitive, are inclined to action, and are willing to adapt new ideas to keep pace with or stay steps ahead of a transforming marketplace.
In Outsmart!, author Jim Champy describes real and practical strategies that are helping companies achieve breakthrough growth. He presents concise and compelling case studies of a variety of businesses and demonstrates how entrepreneurs are uncovering unseen opportunities and fulfilling unmet needs.