IN THIS SUMMARY
"Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior." - Marshall McLuhan This quote underlines a truth that seems evident, yet few of us really think about the deeper meaning of how much influence is exerted upon us from our environment, seemingly many times without our conscious consent. When most people think of influence, they think of something wielded by those with authority, money, clout - who also usually possess an agenda of their own. There is a better way if you feel you don't have all the authority, money, or clout you need to effect real, positive change. Applied consciously, it creates a powerful, irresistible message that promotes growth in personal lives, relationships and businesses. It's called Outfluence. Outfluence turns conventional thinking about influence upside down-making a powerful force available to anyone who chooses to use it.