Organizations Don’t Tweet, People Do

Organizations Don’t Tweet, People Do

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Semple, Euan John Wiley & Sons, Ltd., 2012 Audio summary available
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IN THIS SUMMARY

In Organizations Don’t Tweet, People Do, Euan Semple discusses how social media can actually improve the working lives of those in business and overall business outcomes by giving people a platform to share their unique voices. Semple has arranged the book into a collection of his personal ideas; ideas that will help managers better understand and utilize the web. It provides practical suggestions for gaining traction when introducing social media into the workplace and thoughts on how to engage and draw people into using social media tools.