Organizational Survival

Organizational Survival

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Balestrero, Gregory | Udo, Nathalie McGraw-Hill Education, 2014
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IN THIS SUMMARY

“Sustainability” is no longer just an environmental buzzword. For any company that wants to survive in the long term, it is now an essential component of business strategy. Major global corporations such as Coca-Cola, BMW, BASF, and Walmart are already undertaking bold, far-reaching sustainability initiatives. In Organizational Survival, Gregory Balestrero and Nathalie Udo spell out how any business, small or large, can begin the journey of similarly transforming itself while still retaining and even enhancing short-term profitability. Massive growth of new global markets, dramatically shifting customer expectations, dwindling natural resources, and a media environment that instantly exposes any missteps are altering the business landscape. By offering inspiring examples of the kinds of profound shifts that are already happening, the authors provide the guidance needed for companies to survive and thrive in a time of unprecedented, lightning-fast change.