Once You're Lucky, Twice You're Good

The economic scale of the 1990s Internet bubble, as well as the sweeping cultural changes it brought, was unprecedented. The fact that many companies and people in the United States were caught up in this “tech craze” made the ensuing crash far more devastating than anything Silicon Valley had seen before.

In Once You’re Lucky, Twice You’re Good, Sarah Lacy explores the rebirth of Silicon Valley after the 1990s Internet bubble burst. Through the experiences of entrepreneurs, she explains the origins of Web 2.0 and describes the founding of numerous new high tech companies. The author shows how the economics of Web companies have changed dramatically between the 1990s and today.