The Northbound Train
IN THIS SUMMARY
A process for formulating a corporate vision and direction, and communicating that vision in a compelling way to everyone in the organization. Albrecht uses the metaphor of riding a train as a focusing concept for discovering corporate identity, strength, business logic, and a value-creating premise. It is a movement and a direction so concrete that anyone who embarks on the journey is fully committed. No vision or mission statement can make much sense unless it begins in some valid concept about what it takes to succeed. This cannot be a platitude, a slogan, nor an exercise in journalism, but needs to be an exercise in careful, clear, creative, disciplined, and mature thought. The Northbound Train implies purpose and direction and provides a critical success premise that leaders can understand, commit to, and dramatize to others.