Nonstop Sales Boom

Nonstop Sales Boom

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Francis, Colleen AMACOM, 2014 Audio summary available
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IN THIS SUMMARY

The sales cycle is often unpredictable, involving extensive time chasing leads and tunnel vision focus on closing the deal. The typical cycle results in inconsistent and sometimes disappointing sales numbers. The roller coaster cycle can be stressful, frustrating, and, as is often the case, unsuccessful. In Nonstop Sales Boom, Colleen Francis presents a new way of thinking about the sales cycle and in fact, refers to the new process as just that—a continuous process rather than a cycle. The new framework around which the process is built is the Sales Radar,™ in which there are four states of engagement: attraction, participation, growth, and leverage. Salespeople can end the cycle of highs and lows and instead enjoy a “Nonstop Sales Boom.”