The Nissan Report

The Nissan Report

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Barnett, Steve Doubleday/Currency, 1992
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IN THIS SUMMARY

Drawing on the insights of biologists, anthropologists, philosophers, artists, and other nontraditional sources, the book addresses not only the question of how responsible products are made but also how products touch the deepest psychological, social, and moral aspects of the human being. The Nissan Report compiles ideas unleashed during a teleconference changed the way business is conducted at Nissan North America. Readers will learn the importance of exploring the history of the society in which a company operates and understand the depth and breadth of a product’s impact on human life and the environment. More important is the introduction of this new strategic planning technique, which should stimulate planners and developers in organizations throughout the U.S. to consider employing this method.