New Titles
New Titles
In today’s workplace, five generations–Radio Babies, Baby Boomers, Gen Xers, Gen Yers and the Millenials–bring unique perspectives and experiences to the job. For businesses to compete in today’s global economy, all...
Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...
In today's volatile and unpredictable economy, corporate agility is a prerequisite for success. Consequently, traditionally managed companies which are plagued by excess real estate; costly, inflexible labor forces;...
The earth today suffers from many problems ranging from climate change, insufficient food, dwindling energy resources, biodiversity, and poverty. Although the vast majority of human action is based on competition, many...
In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...
In these changing times, organizations must innovate or die. In Who Killed Creativity … And How Can We Get It Back?, best-selling authors Andrew Grant and Gaia Grant explain how to become more creative...
In Money Well Spent?, investigative reporter Michael Grabell analyzes the events leading up to the creation of the American Recovery and Reinvestment Act of 2009 and discusses what went wrong—and right...
Though the seemingly simple act of communication is as natural to humans as breathing and eating, every individual occasionally runs across someone else who is not easily “reachable.” In Just Listen,...
In Real Influence, Mark Goulston and John Ullmen present an array of authentic techniques for influencing people. Rather than focus on manipulative tactics, Goulston and Ullmen encourage people to...
Business professionals who fail to hone their nonverbal communication skills are quickly becoming non-competitors in today’s marketplace. New and sophisticated videoconferencing technology requires fluency in body...
