New Titles

New Titles

 
Bottom-Line Selling Malcolm, Jack Booktrope , 2011 Customer Focus, Marketing

In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...

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Web Copy That Sells Veloso, Maria AMACOM , 2009 Communication, Marketing

Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a...

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The King of Madison Avenue Roman, Kenneth Palgrave Macmillan , 2009 Business Biographies, Marketing

David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In The King of Madison Avenue, Kenneth Roman, former chairman and CEO...

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The End of the Euro Van Overtveldt, Johan AMACOM , 2011 Economics & Finance

During the summer of 2010, the world watched televised coverage of Greeks rioting after their wages, pensions, and social welfare programs were cut. No one should have been shocked by these images. According to...

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Going Social Goldman, Jeremy AMACOM , 2013 Marketing, Technology

In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...

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The Learning Layer Flinn, Steven D. Palgrave Macmillan , 2010 Human Resources

In The Learning Layer, Steven D. Flinn introduces the concept of a learning layer that rests atop all other systems within an organization and, like the human mind, can evolve and adapt to the...

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The Accidental Salesperson Lytle, Chris AMACOM , 2012 Customer Focus, Personal Growth

Though people often come to sales accidently, success is not accidental. Chris Lytle asserts that people will benefit most from The Accidental Salesperson by intently applying the concepts...

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Body Language in Business Furnham, Adrian | Petrova, Evgeniya Palgrave Macmillan , 2010 Communication

Body Language in Business by Adrian Furnham and Evgeniya Petrova is about the signals people send and receive, the messages they transmit and decipher, and the statements they make about...

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Well Said! Price, Darlene AMACOM , 2012 Communication

Effective presentation and communication skills can get people noticed, remembered, and promoted more quickly than any other skill set. Well Said! is a how-to guide to delivering targeted, memorable...

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Positive Intelligence Chamine, Shirzad Greenleaf Book Group Press, LLC , 2012 Productivity, Teams

We spend much of our lives like Sisyphus, the king who was doomed forever to push a huge boulder up a hill only to have it roll back down. Unlike Sisyphus, however, our punishment is self-inflicted. In Positive...

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