New Titles

New Titles

 
Leadership 2030 Vielmetter, Georg | Sell, Yvonne AMACOM , 2014 Business Strategy, Leadership

In Leadership 2030, Georg Vielmetter and Yvonne Sell provide a road map of the broad trends that are reshaping markets, cultures, and companies. Based on research with the Hay Group, a global...

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Brand Breakout Kumar, Nirmalya | Steenkamp, Jan-Benedict E.M. Palgrave Macmillan , 2013 Global Business

Over the coming decades, emerging economies such as China, India, and Brazil will be the center of much of the world’s economic growth. These countries are home to a multitude of businesses, many of which are currently...

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The Ultimate Question 2.0 Reichheld, Fred | Markey, Rob Harvard Business School Publishing Corporation , 2011 Customer Focus

The importance of measuring and understanding customer and employee satisfaction has increased exponentially with the widespread use of social media tools. In the Harvard Business School Publishing title The...

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Reverse Innovation Govindarajan, Vijay | Trimble, Chris Harvard Business School Publishing Corporation , 2012 Innovation

The most successful companies create products that meet mass consumption through creative innovation then export them globally. It would be a big business boon if global commerce were that simple. What is highly valued...

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Uncommon Service Frei, Frances | Morriss, Anne Harvard Business School Publishing Corporation , 2012 Customer Focus

In Harvard Business School Publishing’s Uncommon Service, Frances Frei and Anne Morriss challenge conventional thinking about customer service. They present that quality customer service is immersed in...

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Value Stream Mapping Martin, Karen | Osterling, Mike McGraw-Hill Education , 2014 Business Strategy, Productivity

Many organizations struggle to succeed because they lack a holistic view and understanding of exactly how their work gets done. Business consultants Karen Martin and Mike Osterling recommend businesses remedy this...

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Tilt Dawar, Niraj Harvard Business School Publishing Corporation , 2013 Business Strategy, Customer Focus

It used to be that businesses gained competitive advantage by having the best products and selling them at competitive prices. They focused their efforts upstream—on production processes, materials sourcing, and the...

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Global Dexterity Molinsky, Andy Harvard Business School Publishing Corporation , 2013 Global Business, Leadership

Today’s global business environment requires business leaders with sophisticated cross-cultural awareness and quality interpersonal communication. In Global Dexterity, professor Andy Molinsky offers a...

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Marketing to Millennials Fromm, Jeff | Garton, Christie AMACOM , 2013 Marketing

Millennials, those born between 1977 and 1995, have access to more wealth than any other generation, and businesses must learn how to sell to and engage with them in order to keep them as customers. Since Millennials...

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The Little Black Book of Innovation Anthony, Scott D. Harvard Business School Publishing Corporation , 2012 Innovation

The Little Black Book of Innovation is a how-to book for prospective innovators. Scott Anthony defines true innovation and the types of innovation, explains the history of modern thinking about...

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