New Titles

New Titles

 
Citizen Marketers McConnell, Ben | Huba, Jackie Kaplan Publishing , 2011 Marketing

Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...

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Brand Relevance Aaker, David A. 2011 Marketing

In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In  Brand Relevance...

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Going Lean Smith, Amy C. Health Administration Press , 2008 Business Strategy, Health Care, Productivity

Many healthcare facilities struggle with providing quality healthcare in an efficient manner, so that the patient is discharged to the home or to the next level of care as quickly and as medically appropriate as...

Audio summary available
 
 
Work Your Strengths Martin, Chuck | Guare, Richard | Dawson, Peg AMACOM , 2010 Personal Growth

In Work Your Strengths, Chuck Martin, Richard Guare, and Peg Dawson have explored this concept of position and personality, and created a set of “executive skills.” This set of skills is found...

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Look at More Stefanovich, Andy Berrett-Koehler Publishers, Inc. , 2009 Innovation

Even though innovation is considered one of the most effective ways for companies to achieve high levels of growth, many organizations struggle to be innovative. In many cases, companies have tried too hard to promote...

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Change Your Questions, Change Your Life Adams, Marilee Berrett-Koehler Publishers, Inc. , 2009 Personal Growth

In Change Your Questions, Change Your Life, Marilee Adams uses the story of Ben in order to show how the principles of Question Thinking benefit individuals in the workplace and at home. The primary...

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Why We Buy Underhill, Paco Simon & Schuster, Inc. , 2009 Customer Focus

An anthropological study seems like it ought to take place deep in untamed jungles with wildly exotic cultures, but Paco Underhill has founded a company based on applying the principals of environmental psychology to...

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Love 'em or Lose 'em Kaye, Beverly | Jordan-Evans, Sharon Berrett-Koehler Publishers , 2008 Human Resources, Leadership Development

In Love ‘em or Lose ‘em, Beverly Kaye and Sharon Jordan-Evans provide managers with a comprehensive guide to successfully engaging, developing, and retaining the valuable talent on their teams. People...

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The Innovator's Prescription Christensen, Clayton M. | Grossman, Jerome H. | Hwang, Jason McGraw-Hill , 2009 Health Care, Innovation

It will not come as news to most Americans that the United States health care system is in critical condition. Each year, fewer people can afford to pay for medical care and fewer businesses can afford to provide...

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Thrive on Pressure Jones, Graham The McGraw-Hill Companies, Inc. , 2010 Personal Growth, Productivity

Leaders are subjected to intense pressure and stress that they must effectively deal with in order to keep employees and themselves highly motivated and avoid burn out. Thrive on Pressure explores the...

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