New Titles
New Titles
At some point in their lives, many individuals get overwhelmed and disconnected. They feel that their lives lack meaning, and they realize they need to do something to alter their present situation but lack the...
Risk plays a role in everyday life. While individuals take precautionary steps against risk without thinking about it, organizations and businesses take great strides to acknowledge and fight against risk. In...
Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...
Networking is more than just shaking hands and taking a business card. If done correctly, it can open doors and close deals. If done incorrectly, it can be a complete waste of time. Introvert, extrovert, novice or ace...
In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...
Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....
Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...
The key to success for any manager is the quality of the people they hire. Due to complex laws, rules, regulations and hiring procedures, hiring quality government employees is no easy task. In The Complete...
Successful companies have built innovation into their corporate cultures, looking beyond their research and development departments for innovative ideas. In The Innovation Zone, author and management...
In Customer-Driven Operations Management, Christopher K. Ahoy proposes that an organization can have an advantage over its competition if it strives to become the best by moving from survival mode to...
