New Titles

New Titles

 
Branded! Brennan, Bernie | Schafer, Lori John Wiley & Sons, Inc. , 2010 Marketing, Technology

Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...

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Brave Dragons Yardley, Jim Alfred A. Knopf , 2012 Leadership, Teams

In Brave Dragons, New York Times foreign correspondent Jim Yardley profiles the 2008-2009 season of an underdog Chinese basketball team, the Shanxi Brave Dragons, whose owner made the radical decision...

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Breakthrough Davidson, Bill John Wiley & Sons, Inc. , 2004 Innovation, Management

Success is, unfortunately, not self-perpetuating. Once a company reaches the level of industry incumbent, and must not only defend its market share among established players in the industry, but also operate in a...

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Bridging the Generation Gap Gravett, Linda | Throckmorton, Robin Career Press , 2007 Diversity

In today’s workplace, five generations–Radio Babies, Baby Boomers, Gen Xers, Gen Yers and the Millenials–bring unique perspectives and experiences to the job. For businesses to compete in today’s global economy, all...

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Building A Knowledge-Driven Organization Buckman, Robert H. McGraw-Hill , 2004 Human Resources, Management, Productivity

If knowledge is power, then knowledge shared is knowledge multiplied. For many years, the knowledge that Buckman Laboratories, an international specialty chemical company in business since 1945, brought to its...

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Building a Small Business that Warren Buffett Would Love Brownlee, Adam John Wiley & Sons, Inc. , 2012 Business Strategy, Entrepreneurship

In Building a Small Business that Warren Buffett Would Love, Adam Brownlee covers basic principles and concepts that any owner or would-be owner of a small business will want to consider. The...

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Building Social Business Yunus, Muhammad | Weber, Karl PublicAffairs , 2010 Social Responsibility

For many people, there is more to life than making money, and happiness comes from many sources not just making a profit. Therefore, an economy based on the premise that profits are the only goal is misguided. In his...

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Building Strong Nonprofits Olberding, John C. | Williams, Lisa Barnwell John Wiley & Sons, Inc. , 2010 Business Strategy, Social Responsibility

The Great Recession has brought changes and challenges to all sectors of the economy, nonprofits included. Building Strong Nonprofits, edited by John C. Olberding and Lisa Barnwell Williams, is a...

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Building the Bridge As You Walk On It Quinn, Robert E. John Wiley & Sons, Inc. , 2004 Change Management, Human Resources, Leadership, Personal Growth

"Building the Bridge as You Walk on It" is Robert Quinn’s final book in the trilogy focusing on personal change and organizational leadership that began with "Deep Change" in 1996. In "Deep Change," Quinn teaches that...

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Building the High-Trust Organization Shockley-Zalabak, Pamela S. | Morreale, Sherwyn P. | Hackman, Michael Z. John Wiley & Sons, Inc. , 2010 Business Strategy

Trust is not just important; it is the main element of success for any organization. High-trust organizations grow faster, innovate and execute better, enjoy more stakeholder loyalty, and are more valuable than...

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