New Titles
New Titles
Despite significant strides toward gender equality in recent years, women still face unique challenges in the workplace. They are expected to play by different rules and meet different expectations than men. Often they...
Journalists and politicians alike seem to have pinned their hopes for the spread of democracy on the Internet and social media. In contrast, in The Net Delusion, Evgeny Morozov points out that the...
In Strategic IQ, author John Wells issues a wake-up call to all companies—big and small, new or established, successful or floundering—about why businesses fail and what they must do to continually...
Fault Lines is economist Raghuram G. Rajan’s endeavor to explain what enabled and triggered the global financial crisis. He draws surprising connections and conclusions that show how many forces...
Many entrepreneurs will claim that they got lucky or were in the right place at the right time when asked why or how their businesses succeeded when so many others fail. In Get Lucky, authors Thor...
In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers, their...
Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a five-...
David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In The King of Madison Avenue, Kenneth Roman, former chairman and CEO of...
During the summer of 2010, the world watched televised coverage of Greeks rioting after their wages, pensions, and social welfare programs were cut. No one should have been shocked by these images. According to Belgian...
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
