New Titles

New Titles

 
Do It! Marketing Newman, David AMACOM , 2013 Marketing

In Do It! Marketing, David Newman explains how to create and implement effective marketing strategies using a carefully constructed approach. Newman emphasizes the importance of understanding one’s own...

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Market Your Way to Growth Kotler, Philip | Kotler, Milton John Wiley & Sons, Inc. , 2013 Marketing

In Market Your Way to Growth, Philip Kotler and Milton Kotler share how companies large and small can create profitable, sustainable growth during periods of both regional and global low economic...

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Zentrepreneur Murphy, John J. Career Press , 2013 Entrepreneurship

Successfully materializing good ideas into great results requires the ability to combine spiritual well-being and positive thinking. In Zentrepreneur, award-winning business consultant John Murphy...

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Social Machines Semmelhack, Peter John Wiley & Sons, Inc. , 2013 Technology

According to Peter Semmelhack, by 2020, at least 50 billion products will be sharing information over the Internet. In Social Machines, he argues that the traditional business model of creating a...

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The Respect Effect Meshanko, Paul McGraw-Hill Education , 2013 Personal Growth, Relationships

In The Respect Effect, Paul Meshanko explains the underlying neurobiology of respect. Arguing that a respectful workplace is an essential component in the growth and profitability of any company,...

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Loyalty 3.0 Paharia, Rajat The McGraw-Hill Companies, Inc. , 2013 Marketing

“Loyalty” is a common term used in business. While many companies strive to earn it from their customers and employees, few are actually implementing effective techniques to ensure that they gain the loyalty that truly...

 
 
The Behavior Breakthrough Jacobs, Steve Greenleaf Book Group, LLC , 2013 Business Strategy, Leadership

New results require new behaviors. That is the premise behind The Behavior Breakthrough by Steve Jacobs and his colleagues. Leaders who want to transform their organizations, or who simply want to take...

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Master Presenter Zielinski, David (editor) John Wiley & Sons, Inc. , 2013 Communication

Master Presenter provides tips, tools, and information for making effective and captivating presentations. With insight and wisdom from real-world professionals, the book is teeming with easy-to-follow...

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Conversations That Sell Bleeke, Nancy AMACOM , 2013 Customer Focus, Marketing

Buyers in today’s market are better informed than their historical counterparts, and to help them choose the best options for their particular goals and needs, sellers must be willing and able to kick it up a notch as...

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Laddering Holtzclaw, Eric V. John Wiley & Sons, Inc. , 2013 Marketing

Change is something that can always be counted on. This is especially true in the world of marketing and advertising. For decades, marketing campaigns told consumers why they needed a product, and until the invention...

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