New Titles
New Titles
Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...
Americans live in a work-oriented society where, even though there is more freedom, flexibility, convenience, and efficiency, work determines the lives of most individuals. It is a culture of paradox that celebrates...
Ludy's five-step process shows how to organize teams with the specific purpose of improving profit. When employees are involved in the cost reduction strategy and are actively seeking creative ways to cut costs and...
In 1998, $74 billion worth of electronic commerce was conducted, and by the year 2002, that figure is expected to grow to $1.2 trillion. Obviously, e-commerce cannot be considered a short-lived management fad, but a...
In today’s business climate, alliances hold sway as an effective competitive strategy for businesses of all sizes, whether the alliance is between rivals, customers and suppliers, any combination of firms, mergers and...
Not only is emotion central to human life in terms of its role in interactions with family and friends, it is also becoming increasingly recognized as a critical aspect of interactions in the service economy. In fact,...
Although current conventional wisdom says that people (human capital), rather than money, facilities, or equipment, are the lifeblood assets of any business, still there is no reliable means of quantifying the...
Without a doubt, globalization-the integration of the world economy-has become the most important economic, political, and cultural phenomenon of the times, reshaping business, transforming the lives of individuals,...
The executives and managers of today are highly sophisticated, educated, and informed buyers who select professional advisers from increasingly competitive service industries. Thus, these advisers must do more than...
On the Web, differentiation by location, price, and/or product is meaningless. Moreover, because the Net’s infrastructure is largely in place, technology no longer represents a competitive edge. Thus, in order to...
