New Titles
New Titles
Organizational health represents a company’s greatest source of advantage. It forms the context for every important function, ranging from strategy to finance, marketing, technology, and more. Cultivating...
Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...
In the investment world, the term “alpha” refers to returns in excess of expected risk, earned by fund managers who succeed in accurately forecasting the behavior of financial markets and other “beta” macroeconomic...
In today’s constantly shifting global economy, effective leadership is more important than ever. In The AMA Handbook of Leadership, editors Marshall Goldsmith, John Baldoni, and Sarah McArthur present...
A strong Internet presence is vital to any consumer-oriented company. In addition to an effective website, companies must make use of social networking sites as well as blogs and microblogs. Certainly, the old media of...
In The Amazement Revolution, Shep Hyken states that when the people involved in an organization do what is right by customers and employees, a certain amount of customer service, marketing, and sales...
Three hundred sixty degree feedback helps managers to get a clear picture of how they are perceived by their bosses, direct reports, colleagues, and others. Comprehensive data are collected from those who work for or...
P.S. Perkins’ The Art and Science of Communication informs the reader of the seven types of communication, beginning with the individual and ending on a global scale. Perkins argues that effective...
Eli Broad’s most cherished possession, a paperweight from his wife Edythe, is inscribed with these words from George Bernard Shaw: “The reasonable man adapts himself to the world. The unreasonable one persists in...
In every kind of business and in every industry, workplaces are becoming more diverse, which has important and challenging implications for communication and for relationship building. In The Art of Connecting...
