New Titles
New Titles
Not all companies have a purpose, but enduringly successful ones do. What matters most for long-lasting achievement are the ideas that drive people’s inspiration.
In Purpose, Nikos...
Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...
Kurt Mortensen defines charisma as the ability to easily build rapport, effectively influence others, inspire them to achieve more, and in the process make allies for life. It is a vital motivational life skill that...
A company has done everything right - searched for and found excellence, focused on what works, reengineered business processes, and developed the discipline of a market leader. But even with all that, if the...
In A Practical Guide to Entrepreneurship, Michael Morris states that, “Starting a business today may be more difficult than at any previous time in history.” However, despite all of the obstacles...
Journalists and politicians alike seem to have pinned their hopes for the spread of democracy on the Internet and social media. In contrast, in The Net Delusion, Evgeny Morozov points out that the...
An examination of the emerging role of the human resource professional as a global manager. The authors outline the context within which today ’s HR professional must operate, the skills they must develop, and the...
Doug Moran’s If You Will Lead describes a leadership framework based on the popular poem “If—” by Rudyard Kipling. The poem has inspired generations of students to emulate the leadership...
In Make Up Your Mind, Hal Mooz addresses the common misunderstandings and flaws inherent in decision making. He provides examples of how all levels of society are fraught with flawed decisions that...
Many problems can assail an organization or its employees, and in The Instant Survivor, Jim Moorhead outlines methods that major companies and leaders use to respond to crises. Crises can cause people...
