New Titles
New Titles
Networking is not a passive activity; it is a technique that rewards hard work and active participation with the enormous marketing potential it has to offer. With this in mind, Ivan Misner and Michelle Donovan wrote...
Until very recently, companies thought of accidents as natural or normal. Natural disasters such as fires and floods have always existed and most companies know how to use risk management to protect themselves. But...
Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...
Over the last half century, mergers and acquisitions (M&A) have played a defining role in shaping the corporate landscape. In Intelligent M&A, Scott Moeller and Chris Brady illustrate that by...
In Executive Presence, Harrison Monarth, an expert in coaching high-level leaders in the art of perception management, reveals the critical difference between CEOs and those who want to be CEOs. What...
Many problems can assail an organization or its employees, and in The Instant Survivor, Jim Moorhead outlines methods that major companies and leaders use to respond to crises. Crises can cause people...
In Make Up Your Mind, Hal Mooz addresses the common misunderstandings and flaws inherent in decision making. He provides examples of how all levels of society are fraught with flawed decisions that...
Doug Moran’s If You Will Lead describes a leadership framework based on the popular poem “If—” by Rudyard Kipling. The poem has inspired generations of students to emulate the leadership...
Journalists and politicians alike seem to have pinned their hopes for the spread of democracy on the Internet and social media. In contrast, in The Net Delusion, Evgeny Morozov points out that the...
In A Practical Guide to Entrepreneurship, Michael Morris states that, “Starting a business today may be more difficult than at any previous time in history.” However, despite all of the obstacles...
