New Titles
New Titles
- Once upon a time, an emperor who loved clothes was approached by two con men who made him an offer he couldn't refuse. They promised to weave him a...
In an increasingly global business world, customer service organizations are faced with more and more diversity among customers and employees. Treating customers as a homogeneous group is certain to lead to service...
- Having a job and working hard do not guarantee a better life even for low-level workers in America. What is needed are fair, living wages and a...
In market economies, value is a very important metric. Investors want the value of their funds to grow in ways that compensate them for risk, as well as for the interest they sacrificed by not investing elsewhere. To...
Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...
In Search of Leadership discusses the stories of many successful leaders while investigating what drives them to lead. Phil Harkins and Phil Swift outline the five different types of leadership and...
In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one...
As Ann Rhoades and Nancy Shepherdson explain in Built on Values, the “perfect company culture” does not exist. The right culture for any company can be defined by determining what values are important...
In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...
In The First-Time Manager’s Guide to Team Building, Gary S. Topchik explains how to achieve a powerful team that can focus successfully on the desired end results. Topchik dissects the meaning of team...
