New Titles
New Titles
Networking is not a passive activity; it is a technique that rewards hard work and active participation with the enormous marketing potential it has to offer. With this in mind, Ivan Misner and Michelle Donovan wrote...
There are two dividing beliefs in the business world: (1) the belief that companies should be run according to formal organizational standards, such as job responsibilities, costs, and means of communication, and (2)...
Determining the right social networking platform for a business can be a daunting decision. From off-the-shelf to custom-built, there are many options. 10 Steps to Successful Social Networking for Business...
The most successful companies credit their achievement, in part, to the ethical way in which they conduct their business and the ethical standards their employees follow. Organizations that operate with high integrity...
Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...
Global warming, the rise of the middle class and rapid population growth are making the world hot, flat and crowded. In Hot, Flat, and Crowded, author Thomas Friedman explains that these challenges...
In Lead with Your Customer, Mark David Jones and J. Jeff Kober offer the World-Class Excellence Model as a means to integrate a dual approach of engaging employees internally and customers externally...
Whether it is buying a new car, or finalizing a business contract, knowing how to effectively negotiate is an essential skill. In Negotiate to Win!, expert negotiator Patrick Collins offers training in...
In The Zero Turnover Sales Force, author and top sales executive Doug McLeod offers ways for a company to create a stable sales force. The benefits of this include saving time typically spent...
In Strategic Performance Management, Bernard Marr combines his expertise, research, and observations into a detailed navigation of Strategic Performance Management, the process of managing and...
