New Titles

New Titles

 
A New Brand World Bedbury, Scott | Fenichell, Stephen Viking Press , 2002 Innovation, Marketing

Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...

 
 
A Rock and a Hard Place Hodgson, Kent AMACOM , 1992 Personal Growth

Far more attention needs to be given to the values and principles-both business and ethical-that business people hold, for the simple reason that they make up the foundation upon which decisions are made. Solving...

 
 
A Seat at the Table Miller, Marc Greenleaf Book Press , 2009 Business Strategy, Customer Focus

The word salesperson can have ugly connotations; it often reminds customers of disengaged product-pushers who sell without passion or purpose. If a salesperson can transcend that image, however, and help his customers...

Audio summary available
 
 
A Whole New Mind Pink, Daniel Riverhead , 2005 Human Resources, Major Works, Personal Growth

In A Whole New Mind, Daniel Pink describes a new era already underway in the global economy - the Conceptual Age. Success in this new era calls for a set of skills and talents that have been largely...

 
 
A World Gone Social Coiné, Ted | Babbitt, Mark AMACOM , 2014 Marketing, Technology

In A World Gone Social, Ted Coiné and Mark Babbitt explain the impact that social media is having on the world’s economy. The authors believe the world has entered a new “Social Age.” Coiné and Babbitt...

 
 
A+ Marketing Eliscu, Andrea T. MGMA , 2008 Health Care, Marketing

As consumers continue to take a more assertive approach to their medical care, practices must meet patients’ expectations to remain competitive. Medical offices should get to know the needs of their patients and gear...

Audio summary available
 
 
A-ha! Performance Walker, Douglas | Sorkin, Stephen Douglas Walker (With Stephen Sorkin), John Wiley & Sons, Inc , 2007 Management

Let's face it: what every manager, parent, teacher, spouse, advertiser, customer, coach, politician, business person wants is to get others -...

 
 
Absolute Honesty Johnson, Larry | Phillips, Bob AMACOM , 2003 Human Resources, Leadership, Management, Social Responsibility

With shocking revelations of deliberate corporate dishonesty and manipulation appearing almost daily in the media, many are beginning to wonder if the realities of business and the concept of integrity are, by...

Audio summary available
 
 
Absolute Value Simonson, Itamar | Rosen, Emanuel HarperCollins Publishers , 2014 Customer Focus, Marketing

In Absolute Value, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...

 
 
Accelerate Kotter, John P. Harvard Business School Publishing Corporation , 2014 Change Management

Change is occurring at an increasingly accelerated pace. Businesses are challenged at every turn to stay competitive and grow amidst unprecedented turbulence. In Accelerate, John Kotter explains that...

Audio summary available
 
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