New Titles
New Titles
Executives and sales representatives need the help of others to grow their businesses and achieve success. Co-workers, employees, and clients are vital parts of most enterprises, but very often executives and sales...
Google founders Sergey Brin and Larry Page have been called the “lords of all information,” the “Thomas Edisons of the Internet,” and the twin “Princes of High Technology” for creating what Time magazine in 2006 called...
In Separately Together, C. Marlena Fiol and Edward J. O’Connor delineate a process for building a harmonious, productive, and mutually beneficial relationship between the administrators and medical...
In today’s world of new social technologies, leaders must face a new reality: it is necessary to let go in order to succeed. Social technologies have made information sharing easy and free. As a result, they have...
In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
In researching his book, Carrots and Sticks Don’t Work, Paul L. Marciano planned to review 15 different theories on how to motivate people. What he discovered was that productivity was not increased by...
Written by Arkadi Kuhlmann, the founding CEO of ING Direct, and Bruce Philp, cofounder of GWP, ING Direct’s advertising agency, The Orange Code tells the history of ING Direct and their immensely...
In Enterprise Supply Chain Management, Vivek Sehgal takes a comprehensive look at the role of supply chains within a variety of industries and organizations. Supply chain management evolved out of a...
Speculation and investigations into what really caused one of the greatest economic collapses in history will continue for the foreseeable future and, in the process, blame will most likely be placed at a number of...
