New Titles
New Titles
Today, many American companies are highly risk averse and are taking a short-term view of business. Greater focus on innovation is needed to make companies more competitive. In Innovate the Pixar Way,...
For nearly two decades, Coaching for Performance has served as a classic guide for business managers wishing to inspire workers to reach their potential. Originally published in 1992 and widely used in...
In Good Boss, Bad Boss, Robert I. Sutton relates the importance of how bosses behave and lays the groundwork for coaching bosses on how to be great while avoiding the pitfalls leading to employee...
Innovation X by Adam Richardson offers a new way to view innovation. He believes that the problems that today’s businesses must innovatively solve have grown in scope and complexity. Richardson labels...
Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...
In all aspects of life, from the professional world to family interactions, good thinkers help solve problems. In How Successful People Think, Maxwell discusses the 11 skills that good thinkers exhibit...
In 2008, the United States and the world plunged into a serious financial crisis. This major downturn resulted from the collapse of the U.S. housing market and excessive debt that made its way throughout the global...
The increased globalization of the business world has caused organizations to become more aware of the need to ensure diverse, level playing fields in their workplaces. While organizations frequently create diversity...
Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...
In today’s constantly shifting global economy, effective leadership is more important than ever. In The AMA Handbook of Leadership, editors Marshall Goldsmith, John Baldoni, and Sarah McArthur present...
