New Titles
New Titles
The key to a successful business is customer loyalty. Building enduring business relationships is a timeless strategy that transcends factors that are out of a service organization’s control, including technological...
Many individuals feel that they just do not fit in at their workplace. This may be because of their personality, their appearance, or the way they think. In Outsiders on the Inside, David Couper...
In Helping, Edgar H. Schein draws not only on his career expertise but from personal life experiences to establish a “general theory of helping” that holds true no matter what the social dynamics of...
Business professionals who fail to hone their nonverbal communication skills are quickly becoming non-competitors in today’s marketplace. New and sophisticated videoconferencing technology requires fluency in body...
Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...
Since the early 1990s, rapidly advancing technologies and an increasingly savvy consumer market have threatened to make the traditional salesperson’s role irrelevant. The old role of sales—showing customers why one...
The Great Recession has brought changes and challenges to all sectors of the economy, nonprofits included. Building Strong Nonprofits, edited by John C. Olberding and Lisa Barnwell Williams, is a...
In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...
When people reach the age of 50 they begin to consider retirement and often assume that this means taking on a passive life style, simply sitting around at home or in a retirement community. In The Joy of...
In today’s workplace, five generations–Radio Babies, Baby Boomers, Gen Xers, Gen Yers and the Millenials–bring unique perspectives and experiences to the job. For businesses to compete in today’s global economy, all...
