New Titles
New Titles
In Sidestep & Twist, James Gardner dispels the notion that companies that throw money into innovation will automatically have successful products and services. Instead, in many cases, companies...
The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no...
After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...
In Slow Down, Sell Faster!, Kevin Davis explains how to win sales faster by actually slowing down the sales process and focusing on the customer’s buying process. He provides a practical model for...
Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...
In Small Change, philanthropy and social change expert Michael Edwards describes how philanthrocapitalism, a new initiative based on business practices and market sciences, is a misguided attempt to...
There was, perhaps, a time when people could credibly wonder whether human actions really play a role in determining the fate of the planet, but no longer. Awareness of green issues has reached a tipping point. The...
In Smart Growth, Edward D. Hess challenges commonly held business beliefs that businesses must grow or die, growth is always good, public companies should grow smoothly and continuously, and quarterly...
Networking events make many people uncomfortable. In Smart Networking, author Liz Lynch confesses to feeling so small and overwhelmed at her first networking event that she only lasted five minutes....
For three decades, Judith Hurwitz has been involved with the technology sector. In Smart or Lucky?, Hurwitz casts her expert eye on the technology sector, and the lessons learned from each fallen company that today’s...
