New Titles
New Titles
In today’s hyper-connected world, traditional marketing and sales techniques no longer work on the Internet. In Valuable Content Marketing, Sonja Jefferson and Sharon Tanton argue that businesses need...
Upstarts! by Donna Fenn describes a generation uniquely primed for entrepreneurship due to its native familiarity with digital media, its creativity, and the family and educational cultures which have...
In Unusually Excellent, John Hamm makes the case that to lead well, leaders must have self-knowledge and a commitment to serving whatever they value most deeply. He advises that professional managers...
The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...
Every company wants to be an innovation leader. After all, companies that innovate are ultimately those that thrive. Unfortunately, most companies that institute innovation programs do it in a manner that thwarts the...
Crises constantly arise in the world of global business. All career managers will experience a crisis at some point, be it the aftermath of a recession or a change in the way consumers spend their money. Regardless of...
Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...
Sales people play an important role in winning revenue for companies. It is in every organization’s best interest to enhance sales performance, especially during challenging economic times. In Turbulent Times...
It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...
In Trust Agents Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...
