New Titles

New Titles

 
Die geheime Agenda Allen, Kevin Bibliomotion, Inc. , 2012 German

In Die geheime Agenda erläutert Kevin Allen, dass sich hinter jeder Kaufentscheidung eine unausgesprochene emotionale Motivation verbirgt -- eine geheime...

 
 
Intenciones ocultas Allen, Kevin Bibliomotion, Inc. , 2012 Spanish

En Intenciones ocultas, Kevin Allen explica que, detrás de cada decisión adquisitiva, se encuentra una motivación emocional tácita, una intención oculta. Si...

 
 
The Hidden Agenda Allen, Kevin Bibliomotion, Inc. , 2012 Customer Focus, Marketing

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a hidden agenda. If a person pitching...

Audio summary available
 
 
The Hidden Agenda (Chinese) Allen, Kevin Bibliomotion, Inc. , 2012 Chinese

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a...

 
 
Chocolate Fortunes Allen, Lawrence L. AMACOM , 2010 Business Biographies, Global Business

Until about 25 years ago, almost no one in China had ever eaten a piece of chocolate. For the world's leading chocolate makers, this was both a great challenge and a great opportunity. In Chocolate Fortunes, Lawrence L...

Audio summary available
 
 
The House of Nomura Alletzhauser, Albert J. Little, Brown & Company , 1990 Economics & Finance, Global Business

Alletzhauser produces a skillful re-creation of dramatic conflicts that the Nomura story represents: Nomura versus fate, society, and situation, as well as the conflicts experienced by the majorplayers with themselves...

 
 
The Mobile Marketing Revolution Alpert, Jed The McGraw-Hill Companies, Inc. , 2012 Marketing, Technology

The Internet and social media have been game-changing in terms of expanding and personalizing a business’s marketing capabilities and enabling organizations to communicate more effectively with a broader audience....

Audio summary available
 
 
The Trophy Kids Grow Up Alsop, Ron Jossey-Bass , 2008 Diversity, Human Resources, Management

The millennial generation – comprised of individuals born between 1980 and 2001 – is shaking up the workplace. A polarizing generation that is both admired and critiqued, millennials are serious about changing work...

Audio summary available
 
 
The 18 Immutable Laws of Corporate Reputation Alsop, Ronald J. Wall Street Journal Books , 2004 Customer Focus, Relationships
Everything an individual or company does or produces contributes to its reputation. Reputation is an intangible asset, but a very important...
 
 
The Progress Principle Amabile, Teresa | Kramer, Steven Harvard Business School Publishing Corporation , 2011 Management, Productivity

One of the most distinguishing features of a great manager is the ability to maximize employee performance. While there are many theories about how to foster stellar employee performance, few have been proven by...

Audio summary available
 
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