New Titles

New Titles

 
One to One B2B Peppers, Don | Rogers, Martha Doubleday , 2001 Customer Focus, Marketing

With the ability of any enterprise to collect and deploy customer data faster than ever before, the only way for a business-to-business (B2B) company to protect its margins is to grow customer share by giving...

 
 
ValueSpace Mittal, Banwari | Sheth, Jagdish N. McGraw-Hill , 2001 Customer Focus, Marketing

What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...

 
 
The Nokia Revolution Steinbock, Dan Amacom , 2001 Business Biographies

The Nokia Corporation, located in Finland, is the world’s leading vendor of mobile equipment and a pioneer of the mobile Internet. Between the end of 1998 and the spring of 2000, Nokia’s market capitalization increased...

 
 
Managing Interactively Boone, Mary E. McGraw-Hill , 2001 Communication, Human Resources, Management, Productivity

Conventional wisdom understands fully that technology can help CEOs, executives, and managers communicate and lead; that it can transform corporate cultures; and that it can turn hierarchies upside down. But, what is...

 
 
The Customer Revolution Seybold, Patricia | Marshak, Ronni T. Crown Publishing , 2001 Customer Focus

Although we are in the midst of Internet and wireless communications revolutions, the transformation that matters most is the “customer revolution,” and companies that are not ready for it will not survive. In this...

 
 
The Art of Innovation Kelley, Tom | Littman, Jonathan Currency Doubleday , 2001 Innovation

In recent years, innovation has been the requisite core competence for companies of every size and in every business and industry. However, no one seems to do it better than IDEO, the award-winning design and...

 
 
Love the Work You're With Whiteley, Richard C. Henry Holt and Company, Inc. , 2001 Human Resources, Innovation, Personal Growth, Productivity

Everyone is inspired by highly successful people who enjoy their work and do their jobs with verve and enthusiasm. However, the fear and uncertainty that can be created by ever-changing circumstances in the business...

 
 
The Leadership Pipeline Charan, Ram | Drotter, Stephen | Noel, James Jossey-Bass , 2001 Leadership Development

In this era, in which the demand for leadership greatly exceeds the supply, almost every major enterprise is offering extremely generous compensation packages in order to hire the best and the brightest. These...

 
 
The Mind of the CEO Garten, Jeffrey E. Perseus Books , 2001 Entrepreneurship

CEOs of global corporations are not as powerful as people have been led to believe. The real e-commerce wars will be fought among traditional corporate giants. Many global CEOs know less than they think they do about...

 
 
How Digital Is Your Business? Slywotzky, Adrian J. | Morrison, David J. | Weber, Karl Crown Publishing , 2000 Major Works, Technology

Digitization is the most important issue in business today. Traditional old-economy companies must avoid falling prey to the unprecedented forces of creative destruction unleashed by the digital economy. For e-...

 
Syndicate content