New Titles
New Titles
In the 1960s, an age-based "get-them-young-before-some-other-brand-gets-them" marketing mantra emerged in answer to the suddenly large and growing young adult consumer market. According to Wolfe and Snyder, however,...
In Make Difficult People Disappear, Monica Wofford presents her recipe for better workplace relationships through new insights into personality preferences. This requires an understanding of how...
According to the authors of Why Women Mean Business, the influence of women in the workplace and the marketplace is changing everything, and the changes are desirable rather than threatening. Utilizing...
In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...
Obviously, today’s companies cannot afford to do business as they did at the beginning of the 1980s. They can no longer be goal directed, price focused, product driven, efficiently stable, hierarchical, machine based,...
According to Rosabeth Moss Kanter, in her foreword to the first edition of Innovative Reward Systems for the Changing Workplace, organizations must be more focused, faster, more flexible, and...
Complexity costs are the single biggest determinant of your company's cost competitiveness. For the past two decades the pursuit of growth has created...
Work can often be one of the most stressful situations in our lives. We have to work with people that we don't necessarily have anything in common with and perform boring and repetitive tasks. In the United States and...
Women’s voices are one of their most important professional tools, but many women have weak or poorly trained voices. Women are also at a physical disadvantage because their vocal apparatuses are smaller and less...
Today’s economy, with its insatiable need for great ideas and effective implementation, does not reward stifling environments and underdeveloped staffs. Instead, it demands smart work at full throttle. To unleash...
