New Titles

New Titles

 
Instagram Power Miles, Jason G. McGraw-Hill Education , 2014 Customer Focus, Relationships, Technology

Instagram Power is the latest in Jason G. Miles’s “Power Book” series, which explores various marketing strategies using social media platforms. Instagram is a unique platform because it was designed...

Audio summary available
 
 
Mass Career Customization Benko, Cathleen | Weisberg, Anne Harvard Business School Publishing Corporation , 2007 Human Resources, Leadership Development

The path to success in the corporate world looks very different than in the past. Organizational structures have changed; they have become flatter, resulting in fewer management positions. Employees’ views about work-...

Audio summary available
 
 
Epic Content Marketing Pulizzi, Joe McGraw-Hill Education , 2014 Marketing

Customers do not care about a company’s products or services—they care about themselves. This simple fact sits at the heart of content marketing, a marketing strategy that aims to attract and retain customers through...

 
 
The Athena Doctrine Gerzema, John | D'Antonio, Michael Jossey-Bass , 2013 Leadership, Relationships

The world today is faced with economic adversities, ever changing technology, and persistent social problems. To address these challenges, people must use sincerity, creativity, and empathy to create sustainable...

Audio summary available
 
 
Out Think Hunter, G. Shawn John Wiley & Sons Canada, Ltd. , 2013 Innovation, Leadership

In Out Think, G. Shawn Hunter presents a guide for leaders who want to bring their organizations into the future. It provides a fresh take on ways to remain creative and innovative in leadership...

 
 
Difference Works Turner, Caroline Live Oak Book Company , 2012 Diversity

Despite the fact that the workforce is almost evenly divided between men and women, the percentage of women at the higher levels of the corporate pyramid still lags far behind the numbers of men at these levels. In...

Audio summary available
 
 
Becoming a Resonant Leader McKee, Annie | Boyatzis, Richard | Johnston, Frances Harvard Business School Publishing Corporation , 2008 Leadership, Relationships

In Becoming a Resonant Leader, Annie McKee, Richard Boyatzis, and Frances Johnston describe how the most capable leaders have resonance, the ability to employ emotions effectively to achieve success...

Audio summary available
 
 
The Leadership Contract Molinaro, Vince John Wiley & Sons, Inc. , 2013 Leadership

The main challenge of leadership is that it is poorly understood, and the public associates leadership with scandal and distrust. Also, people in leadership roles often do not understand how to lead. In The...

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Five Keys to Powerful Business Relationships Sherman, Sallie | Sperry, Joseph | Vucelich, Steve The McGraw-Hill Companies, Inc. , 2014 Relationships

Forming powerful relationships is important in the business world. Five Keys to Powerful Business Relationships explains how relationships are developed and also how people are successful because of...

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Talent Intelligence Kinley, Nik | Ben-Hur, Shlomo Jossey-Bass , 2013 Leadership Development

Talent intelligence is more important than ever. As globalization has increased the level of talent competition businesses must evaluate, hiring and promoting the right people has become a challenge....

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